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"The experiment was so successful that I decided there must be mainstream potential for a service like this.

The average campaign generates at least 15 or 20 leads at the moment." It is impossible to protect an idea like Lovebook: users could take out paid ads on Facebook themselves and cut out the middle man.

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet.

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You will often find that many people confuse marketing with advertising or vice versa.

While both components are important they are very different.

Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then go into a deeper explanation of how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Lovebook offers three packages, which promise different levels of Facebook reach.