Giorgia herself is under pressure from the guys upstairs to boost revenue or lay off staff.
She tells Bruno he’s got to get big-shot oncologist Malinverni (Marco Travaglio) on board selling Zafer’s cancer meds, even though everyone knows they’re obsolete.
The script nicely balances Bruno’s professional and personal lives, building palpable tension in each sector as drive shifts to desperation.
“The Medicine Seller” doesn’t damn just the pharmaceutical industry, but also the whole corporate mentality that places profit above human decency, and while it isn’t adding much to a discussion fairly well covered in cinema, the message is handsomely packaged and well worth repeating.
Bareilles was selected as MTV artist of the week for July 7–11 and appeared again on The Tonight Show with Jay Leno on Wednesday, July 9, 2008; and on December 9, 2008 (with Ingrid Michaelson).