By that time, the street was popular for events such as parades and festivities, as well as for political activities such as the strike demonstrations of 1913.
Queen Street is known by reputation all over the country, even by people who have never seen it.
The street has been the site of numerous parades, marches and other events of political, cultural or sporting nature.
Together with adjacent High Street, it is the main retail precinct of the central city, with most national store, bank and restaurant franchises having a branch on the street.
The upgrade is now considered to have generally been a success, and it won the 2009 Urban Design Award of the New Zealand Institute of Architects, which commended it for creating a quality public realm and sense of place.