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There's a good chance the problem isn't you -- it's your profile.

We enlisted the help of Laurie Davis, online dating coach and founder of e Flirt Expert, a dating consulting service, to learn the art of marketing your online personality.

Davis says you want to make your profile skim-friendly; having it organized as the site intends facilitates this practice. Choose Your Pronouns Carefully If you're describing your ideal mate, do not refer to him as "you." "It comes off a little disingenuous because they get that you're talking to so many different people at the same time," says Davis. According to Davis, that particular line is a great way to communicate that you're not so confident about the experience you're about to have.

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"Too often, I see people ending on negative notes, or starting with something that just could be a sentence from anyone's profile." 11.

Use Clear, Current Photos Next up is selecting between four and six pictures.

What's right for the Brooklyn hipster might not be right for the Manhattan corporate type (think if you're the former, if you're the latter).

While you're probably most familiar with the big online dating outposts - like and e Harmony - don't overlook the many niche sites out there, from Cupidtino, geared towards fans of Apple products (made in Cupertino, CA -- get it? You want your prospective mate to meet you in person before he meets you via search engine. Don't Use Other People's Profiles As A Guide When it comes time to write your profile, avoid the common misstep of looking to other people's pages for inspiration.

We are now living in an age dominated by social media.