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Keith agrees, and now he tells me “given how much usage we’ve seen in it, we’ve decided to focus the entire Direct experience on visual messages.” The new Instagram Direct lives a left-swipe away from your homescreen feed.

Each thread gets its own camera button for instant ephemeral sharing, plus there’s a big button at the bottom if you want to shoot first and choose who to send it two next.

After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping giant of a private messaging feature, Instagram Direct.

While Snapchat’s ephemeral messaging feature does let you save specific messages in a thread, it defaults to deleting everything and the design makes it confusing what stays. with a generation where the main way they communicate is their camera.” Instagram Direct launched broken back in 2013.

In my hands on testing of the new Instagram Direct, I found it intuitive to rapidly switch between formats in a thread, and useful to have some of the thread available to look back on. It only let you start a thread with a photo or video, then text chat about it, but you couldn’t actually send image replies.

This app has completely changed the way I communicate with my friends and really make my long distance relationship works. I am now deleting Snapchat and telling all my friends! Contact: [email protected] us: musical.ly/Instagram: boo.family You Tube: BOO!

It empowers people to have more frequent conversations with the people they care about most, meet new friends, and have fun together - wherever they are.

But after seeing Direct usage spike from 300 million to 375 million monthly active users since then, it decided that disappearing messages were popular enough to give the spotlight by uniting the two communication types in a single inbox.