But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).
When she reduced her height to 5ft 9in, that rocketed to almost 2,000.
A full 1,600 men would have unknowingly discounted this amazing person because of 2.5cm of extra leg length – and she would have continued to find internet dating limited and unsuccessful.
However, they do have a live help service at their homepage to talk you through joining.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).