The Freudian analysis here, he says, is that i Phones are useful for luring the opposite sex, just like Porsches and Prada shoes.
That’s according to New York University marketing professor Scott Galloway, who told a crowd at the Cannes Lions marketing festival here that Apple isn’t so much a tech brand as it is a luxury brand.
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“The wealthiest people in Europe are in luxury,” Galloway said, depicting the continental jet set as typical i Phone users.
“They are iconic founders, they have vertical distribution, print ads, supermodels, fashion shows.” Ironically, Apple has barely been a presence at Cannes Lions, which is dominated by a host of other tech players including Spotify, Twitter, Snapchat, Google and Facebook.
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