Even the government sees helping men find love as a priority.
Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.
So far around 1,500 men have signed up, including one Australian and several applicants from the US and Canada.
Applicants must have a “minimum standard” of education and be the same age or older than the love-starved millionaires.