The comments on popular videos fly by far too quickly for the broadcaster to follow.
Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.
A 99 cent tip sometimes gets a broadcaster to smile, while more expensive offerings elicit a personal shoutout, or more intimate reaction.
The company won’t share what the revenue split is between streamers and You Now, saying only that broadcasters in the partner program get "the lion’s share" of their tips.
Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months.
More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month.
"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.