"She's a relationship expert who provides tailored advice to a handful of clients."For several hours, I cajole Jane into telling me everything about her guru.
Although I worry about Caroline's lack of credentials, Jane speaks highly of her, and in this era of information overload, a strong personal recommendation goes a long way.
Toronto’s women have been given a bad wrap by some dating coaches.
"I feel so relieved and happy to have found this," she says.
"I feel so happy — like giddily happy — that I get to work with the men that I do." For people who want to create their own coaching careers, Jones has some advice: First, get confident in your ability to help people, because if you're not, you're always going to feel lack of integrity when you're making sales. I think a lot of people who want to do coaching have the spiritual thing going on, but the practical, systematic, structural, pragmatic side takes a lot of work.
Jones works one on one with her clients, who at this point have all been heterosexual men looking to have relationships with women.
"My clients are usually guys in their late 20s," she says.
"The pinnacle is being really well known and winning awards, and I was like, 'I don't really care about that' — what I really cared about was making a difference in peoples' lives.