“So going forward, I think, the sector will take off and see a fast growth.” As is true for most technology businesses, the entry barriers are low.
Moreover, dating websites worldwide is a highly monetised business—with revenues coming in from advertisements to paid premium services.
But Indian dating platforms typically promise to connect urban singles who are not just looking for casual relationships, but also sometimes a potential spouse.
However, unlike typical matrimonial platforms, they ensure a more liberal approach to India’s prevalent arranged marriage culture, wherein the singles can choose like-minded individuals on the basis of their likes and dislikes rather than religion or caste.
“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.
Woo says that its mobile app has more than a million users in just a year, and it does about 10,000 matches a day.
Dating app Tinder has worked for many when it comes to finding "true love" and flings, and many found life partners on matrimonial sites. Two days after Valentine's Day, he announced the overwhelming response he received and that it took a dedicated team five days to scan through more than 2,000 applications he received and to finally select the BEST FIVE.