“If you just did the most common words, everything would be ‘love,’ and in Los Angeles it would be ‘sex,’” he tells Business Insider.LA’s words include 'lingerie,' 'booty,' 'spanking,' and, of course, ‘screenwriter.’ “I don’t know how anyone gets a date in Washington, DC because they’re the most boring words in the world,” Dubois jokes.
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‘Conservative’ was the word found in more profiles in Jackson, Mississippi than the rest of the country.
Other stereotypically Southern terms can be found nearby, including ‘cornbread’ and ‘Baptist.’ Dubois acknowledges, of course, that the words are not necessarily representative of a place as a whole — if there aren't many profiles to use in a given location, then one person who repeats a certain word over and over in their profile could skew the whole area towards that descriptor.
When US Census is collected, the data paints a certain picture of the country — we learn about age ranges, population sizes and common professions. Luke Dubois, an artist, composer and professor of digital media, wanted to track Americans in a different way.
Dubois, who creates interpretive representations of data, decided in 2010 to map the United States based on the words used in online dating profiles.
The word New York City used more than any other was, fittingly, ‘now.’ But Du Bois broke down the five boroughs in much more detail to examine the language used in different neighborhoods.