The website for Plenty Of Fish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure.
At the time this received global media exposure and security experts blamed Plenty Of Fish for the security and privacy lapse specifically for keeping users' passwords unsecured.
On May 20, 2013, Frind implemented several changes to the website with the stated goal of focusing on "meaningful relationships." Among these changes were the removal of the "intimate encounters" option.
A related feature that was eliminated was the option to contact clients of age differences greater than "Markus," presumably Frind, found tasteful.
Although the Plenty Of Fish site and its "matching" criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the "matches" resulted in an inbox message from Markus stating, among other things, "[t]here is no reason for a 50 year old man to contact a 18 year old woman." On March 25, 2015, Plentyoffish Media Inc.
paid $48,000 as part of an undertaking for an alleged violation of Canada's Anti-Spam Law (CASL).
It has a global traffic rank of #2,100,376 in the world. This website is estimated worth of $ 240.00 and have a daily income of around $ 1.00.