I've found, however, that people’s basic dating instincts have remained unchanged.
WOMEN VALUE SOCIAL STATUSIn contrast, women seek out partners with social status and access to resources above other traits.
They also value these traits more than men do, in both short- and long-term relationships.
Furthermore, because women are the reproductively more valuable sex and bear the costs of pregnancy, they evolved to be choosier about who their partners are.
Of course, women do not zero in on any man with a thick wallet, nor are men blind to everything but looks.
In a cross-cultural study published in 2011, we asked participants to allocate tight budgets of “mate dollars” to construct their ideal partners.