“There is a cultural constraint between genders [in the region],” Maalouf says. And at the same time, there is a lot of social pressure for young people to get married at a certain age: You are 30? You should find a wife.” Conceived as something similar to Ok Cupid or e Harmony, the cofounders say et3arraf uniquely preserves “the cultural constraint” for conservative Arabs, while giving users the chance to interact and meet more like-minded matches.
It’s a recipe they say results in more successful marriages.
“The first couple of months at Seeqnce was just pure 16-hour work days minimum, coding, coding, coding, just churning out code,” recalls Nimer.
“It was a very, very stressful environment, but it was good.
We needed that.” Today the founders and their team are developing new features such as a recommendation system.