"We have no overheads," says James, who is the sole full-time employee of the company.
"We just need a laptop and it's very easy to scale this type of business." "Facebook has 1.2bn users and while not all of those people are potential dates, it's safe to say the audience is much bigger than Tinder of Match.com," says James, who says he has always been seen as a "bit of a Cupid" in his friendship circle.
Three-quarter of these dates ends up as the worst dating experiences.
Online dating allows you to choose the kind of person who matches your taste; saving you from the pain of sitting next to someone annoying.
James, who has just graduated from university, had the idea for the business when a friend complained that he couldn't meet women through existing dating apps and online services.