This genre is most established in Japan, and is mostly made up of visual novels and simulation games; particularly dating sims and life simulation games.
In 2002, Konami released its very successful Tokimeki Memorial Girl's Side, which brought many new fans to the still-new genre.
Otome games have strong links with shōjo manga, with popular titles often spawning a manga series (e.g.
Neo Angelique and Meine Liebe), and popular manga series getting adapted to videogames (such as Nana).
is a story-based video game that is targeted towards females.