In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
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“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.