, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.
“My view is that it’s the natural order of things to have leftover men, but you become a leftover woman by choice.
Li has studied the relationship between a member’s monthly salary and how many winks they receives.
“You can almost very accurately calculate for every 1,000 yuan salary increase how many more winks he will receive,” he says.
Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5 billion yuan in revenue and 200 million yuan in net profit this year.