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Vanity shingles reached new extremes in 1995—even by Hollywood standards—when Columbia Pictures cut a $10 million, three-year, first-look deal to fund Alicia Silverstone’s production company, First Kiss.

The 18-year-old Silverstone’s sleeper hit , felt the kiss of box-office death: a $20 million budget yielded just $14 million in domestic ticket sales.

Or maybe it was because Mc Queen gave a shout-out to Plan B Entertainment, the production company Pitt co-founded, and then thanked the actor himself—not for his role in the film, but for his role as producer.

“Without [Pitt], this film just would not have been made,” Mc Queen said.

After the millennium came and went, vanity deals briefly flourished on a smaller scale.