The cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally. 1940--Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcast nationwide on radio. 1960--Young adults become the target consumers and Pepsi's advertising keeps pace with "Now it's Pepsi, for those who think young." 1962--Pepsi receives its new logo, the sixth in Pepsi history.
Caleb Bradham, the founder of Pepsi-Cola and "Brad's Drink," dies at 66 (May 27th, 1867-February 19th, 1934). 1941--The New York Stock Exchange trades Pepsi's stock for the first time. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.
Military 12-ounce cans are such a success that full-scale commercial distribution begins. Television ads introduce the new theme line, "Hello, Sunshine, Hello Mountain Dew." 1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets. " and a classic commercial, "Puppies," becomes one of America's best-loved ads.
Mountain Dew launches its first campaign, "Yahoo Mountain Dew... As people get back to basics, Pepsi is there as one of the simple things in life. 1980--Pepsi becomes number one in sales in the take home market.
1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. 1902--The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi-Cola into a full-fledged business. 1906--Pepsi gets another logo change, the third in eight years. Pepsi-Cola, being free of any such impurities, claimed they already met federal requirements.
1893--Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain. Pepsi's theme line is "Exhilarating, Invigorating, Aids Digestion." 1904--Bradham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi receives its new logo, its first change since 1898. This forced many soft drink manufacturers, including Coca-Cola, to change their formulas.
It'll tickle your innards." 1970--Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. 1977--At 37, marketing genius John Sculley is named President of Pepsi-Cola. 1981--Pepsi Co and China reach agreement to manufacture soft drinks, with production beginning next year.