However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
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While it is free to use, Plenty Of Fish offers premium services as part of their upgraded membership, such as who has "liked" a member through the service's Tinder-like Meet Me feature, and allowing users to see whether a message has been read and/or deleted.
The website for Plenty Of Fish appeared in several music videos in 2010: in Lady Gaga's "Telephone", Natasha Bedingfield's "Touch", Ke$ha's "We R Who We R", Flo Rida and Akon's "Available", Jason Derulo's "Ridin' Solo", Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure.
On Monday, POF founder, Markus Frind, announced to members that the site will be undergoing some major changes.
"POF is all about relationships, I'm going to make a bunch of changes to ensure it stays a relationship-focused site, " Frind said.
As a community of more than 40 million individual opinions and ways of experiencing the world, we are always coming up with new ways for our users to meet, go on dates, and fall in love.