It usually occurs around the mouth and nose or the buttocks and genitals.
The campaign is directed at teens and young adults and is a partnership between the CDC, the television network MTV, and the philanthropic group Kaiser Family Foundation.
"Public programs alone won’t be able to get the job done, particularly in light of the increasingly tight budgets that so many local and state health departments are facing," Douglas says.
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HSV may infect the eye and lead to a condition called herpes keratitis. There is also pain and sensitivity to light and a discharge.