As more and more singles migrate to free social networking sites, however, the profitability of dating services is narrowing to those services with the best reputations and largest network communities. Off-line chains and matchmakers are posting moderate growth, but radio datelines and print personals continue to slide.Speed dating continues to do well, along with certain niche markets."( This is good data. Remember that public companies publish annual reports.
The average price of online dating services is between $20 and $30 dollars a month.
It was initially a very lucrative business to be in with online dating services soaring in popularity since 2001 and representing nearly 50% of the dating market’s value.
According to Mc Dermott, earnings for the first quarter of that year amounted to $40.9 million; profits were $36.1 million in 2002 versus $2.7 million in 2001.
“This is a massive business,” said Roben Farzad, a writer for Smart Money magazine in September, 2005
The dating industry is comprised of matchmakers, newspaper and magazine personal ads, telephone chat lines, singles bars, nightclubs geared toward singles, speed dating organizations and internet dating services.