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Hence, the level of network sociability should determine by the actual performances of its users.

According to the communication theory of uses and gratifications, an increasing number of individuals are looking to the Internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs.

In some cases when the news story is more political, users may be more likely to voice their opinion on a linked Facebook story with a comment or like, while Twitter users will just follow the sites feed and/ or retweet the article.

Several websites are beginning to tap into the power of the social networking model for philanthropy.

Depending on the social media platform, members may be able to contact any other member.

In other cases, members can contact anyone they have a connection to, and subsequently anyone that contact has a connection to, and so on.

In numerous situations a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed.