The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.
Popular Los Angeles DJ Gary Bryan emceed the event which featured live interactive chatting with US soldiers based in Iraq.
The event was organized by several CBS radio stations in Southern California, including KRTH-FM (K-Earth 101), KTWV-FM (94.7 The WAVE), KLSX-FM (91.7), KFWB-AM (News 980) and KNX-AM (News 1070).
Stickam also provided live coverage of Warped 2011 through a deal with the band Gym Class Heroes streaming from every single tour date.
Since 2007, Stickam was home to the annual UNICEF fundraiser known as Stickaid hosted by You Tube vlogger Myles Dyer.
Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.