According to the Divorce Mag website, there are more single parents as well as more divorcees out on the market looking for love.
It's not so easy to go out to bars and clubs when you have parenting duties as well, so the social circle may be limited to the people you meet in the workplace.
Unfortunately, "target" is probably the right word.
Like many dating sites that aren't as reputable as or e Harmony, this is based on a site template that is used for hundreds of other "custom" sites.
These fine single ladies want to meet men for love and relationships.