Although researchers originally hypothesized that the app's self-deleting nature encouraged sexting, studies have concluded that privacy-sensitive messaging has been a minority-share of its usage forms, while the primary usage is sending comedic content.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
Snapchat, introduced a "My Story" feature, letting users compile images, known as "snaps", into chronological storylines accessible to all of their friends.
The Stories functionality was later expanded to "Live Stories", letting users at on-location events contribute snaps to a curated story available to all Snapchat users.
The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural flow of interaction.