It is a great deal harder to meet your perfect partner through the traditional means; you have to wait patiently and hope for that perfect moment to come along, knowing full well you may be waiting several years.
Even then, you may have to wait several years after meeting someone to find out that they aren't quite the person you thought.
Paula Hall, from Relate, said that this is likely to be down to the fact that those who have logged online are "more likely to be based on a shared value system, the same interests, the same legwork as opposed to a relationship based on chemistry alone, which, as we all know, is the quality that tends to fade first in a relationship."Regardless of the various studies and countering statistics, one thing is certain; it is clear that the online dating industry is now on the rise.
In an increasingly busy world, cash-rich, time-poor professionals simply don't have the time to be constantly pursuing traditional means in the hopes of finding the perfect match.
People will pay their bills, buy their clothes, book apartments and sometimes even study their degrees online, so why should online dating be any different?