The end of January/beginning of February has to be the absolute worst time to start a new relationship, or even to just start dating someone new. A few of my friends are dealing with this exact situation right now.
For a new couple (or, even worse, two people who just started hanging out, and they like each other, but they don’t know what they are yet), the romantic holiday can bring about a ton of confusion.
If you don't discuss it at all, you're both going to be left kind of confused and stumped.
I know it's awkward to bring it up, but trust me: it will be more awkward if you pretend it's just a regular day.
Don't think you found a dud if he doesn't pull out all the stops.