Most of the users removed from the site were from the US but more than 550 from the UK also got the chop.
Genevieve Hodge, who founded the website with her husband Greg, said: “This may sound harsh, and it is the most difficult part of managing the business.“We take no pleasure in removing members, but it is a necessary evil in order to maintain the beautiful community and our prized business model.”Her husband claimed the website had been “kind” in breaking the news to ditched people with emails encouraging them to apply again when they are “back looking their best”.
The site is also offering advice from “beauty mentors” on how to get back up to the standard.“Letting unattractive people populate the site would compromise the very concept for which Beautiful was founded,” Mr Hodge said.“If their looks aren't up to our members’ exacting standards and they do not secure a majority of positive votes, then their profiles are immediately removed.”Anyone who is found to be failing to maintain their looks is put back through the rating system, where members of the opposite sex only can select options including "yes, definitely", "hmm yes, ok", "no, not really" and "no, definitely not" based on photographs and a brief profile.
Most of the people that write about online dating write about what’s wrong with it. I mean, that’s what news is – emphasize the bad, misery loves company, etc.
Turn on the TV and it’s not about kittens being saved from trees, but drive-by shootings.
Beautiful is an online dating service where applicants to the website are voted in or out by existing members of the opposite sex over a 48-hour period.