It may seem like a small and somewhat unnecessary step, but it could really make a big difference.
Some women still disappear, but that is pretty much universally considered bad practice.
On the other hand, rules are somewhat more vague when it comes to what you should do with women you are yet to meet in person.
It’s only proper to present the same image online that you can promise in real life.
The movie is about a guy who uses his wild imagination to escape his lackluster real life.
Not to sound like Miss Manners or anything, but by treating the women you meet online in the same way you'd want to be treated in person you can set a good example for others to follow, making everyone's experience a little bit better. When dating online, most women nowadays keep their options open by going on a few dates with a few different women, before making a decision.