Following each "date" (which lasted four minutes), the participants reported their romantic desire for the partner and how self-confident they themselves felt.
However, the new research, by Eli Finkel and Paul Eastwick, social psychologists at Northwestern University in Evanston, Illinois, demonstrates that tinkering with the speed-dating format alters human behaviour, dramatically changing the outcome.
"We asked executives from a commercial speed-dating company why they always had men rotate.
a journal of the Association for Psychological Science, reports evidence to the contrary. Finkel and Eastwick put a simple twist on a common speed-dating experiment and discovered that simply approaching a potential romantic partner (versus being approached) changes the way those potential dates are viewed.
Eastwick from Northwestern University, suggest that when it comes to mate selection men and women might not be as different as we think.
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