It is intended to provide a clear picture of the position’s role within the organization.
A well-written, up-to-date job description should communicate an overall picture of the nature, type and level of difficulty of the work being performed by a position; as well as point out the frequency, duration and intensity of any unusual and unavoidable working conditions which are inherent to the job.
Job descriptions are an excellent tool in the hiring process for both you and your prospective employees.
They can also provide proof as to the essential functions of a job for purposes of complying with federal employment laws.
Mandates such as “Increase sustainability” or “Prioritize customer service” aren’t always accompanied by solid action plans, so a good way to support the initiative is to incorporate them into the recruitment process where appropriate.
Finding out which positions would benefit from increased performance on the more fleshed out competencies (like customer service) would be a good first step.
If the applicant pool has shifted, taking the time to update the job description accordingly can help minimize poor hires.