In our consumer society, love is perpetually for sale; dating is what it takes to close the deal.
Her second conclusion is that the way we consume love changes to reflect the economy of the times.
The first is that though dating is passed off as a leisure activity, it really is a lot of work, particularly for women.
It requires physical effort—all that primping, exercising, shopping, and grooming—as well as sizable investments of time, money, and emotion.
In one sense, this is a story about the exploitative possibilities of online matchmaking: the opportunities to flagrantly misrepresent oneself, the ease of trawling for specific targets.