This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms.
Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.
In 2013, only 5% of 18-24-year-olds used mobile dating apps.
Online dating for adults ages 45-54 also increased 5%.
Understanding which demographics use online dating services will help marketers target audiences more precisely..
While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.