In a typical speed-dating event, participants pair off at individual tables and chairs for a few minutes of conversation.When the buzzer sounds, half of the singles move to another chair and a different partner, in a kind of round robin.For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement.
Some years ago I caved to my curiosity and tried it out myself. When the little buzzer went off after three minutes, I often found myself still trying to explain to my bedazzled dating partner why my last name has four syllables (it is Dutch).
As you might imagine, I did not find the love of my life.
Results observed in the world of online dating support this finding.
A study in 2008 by Lenton and Barbara Fasolo of the London School of Economics and Political Science indicates that participants often misjudge how the number of options available to them will affect their feelings.
Last year online coupon company Groupon hosted the world’s largest speed-dating event, with 414 attendees crammed into a restaurant in Chicago.