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A mix of social networking, compatibility testing, and online dating, Ok Cupid is unusual in that it allows its members to create the matching questions already pre-determined at sites like e Harmony or Chemistry.
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Your behavior is graded on profile popularity (based on if you have compelling content, interesting photos, and how often your profile is “liked”), responsiveness (how often you respond and get a response back), and message quality (spelling mistakes, use of slang, inappropriate words); together these cumulative assigned letter grades are slapped on your profile, so women can see if you’re an A or less than.