Although it can be difficult to get a clear picture of how well each of your potential competitors are doing, there are some ways to get some indications.
In the next chapter, you're going to learn several different methods for validating your product.
Validating differs from evaluating in that so far you've used secondary information already available.
By validating your idea, your going to be getting first-hand, primary information and maybe even try to make some sales to prove your idea in the real world.
Sometimes the best way to take your ecommerce store to the next level is by gaining a deep understanding of how your competitors operate.
Luxy Hair built a multi-million dollar business by utilizing You Tube as they main social channel when they determined that no other hair extension companies was using it. Traffic and Backlinks Traffic and backlinks can be an indicator of overall competitive strength and success in the market.