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Page Rank was designed by Sergey Brin and Lawrence Page – the founders of Google – in 1998 to determine the strength of pages relative to each other on the internet.I have written about this formula before and if you’re interested in that, you can read about it here: The Beginner’s Guide To Top Google Rankings.


We can either get a small group of high PR links, a large group of low PR links, or some combination of the two.

Common Misconception About Page Rank There are schools of thought that believe that the Page Rank of a web page is affected by the topic of the pages that are linking to it.

You can have great Page Rank and terrible keyword authority, and vice versa.

This area is one of the most misunderstood areas of SEO, and if you are confused on these subjects I sincerely hope that I can shed some light.

Since the Page Rank scale is 0-10, these sites will have PR0 until they acquire more and better links.