"But with no 'shop window' through which to promote yourself, how are potential customers going to find you?
"Sites such as Google Ad Words can be a cost-effective way of advertising, she says.
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Business angels are wealthy individuals who look to invest in growing companies wanting to raise between £10,000 and £250,00. Venture capitalists will only invest – usually a minimum of £2m – if they can see a significant return in three years, say.
For internet start-ups with a sound business proposition but without the necessary security to obtain conventional lending, the Small Firms Loan Guarantee is another option, according to Steve Jennings, director of business banking at Alliance & Leicester Commercial Bank.
Keep the site clean and simple: people will buy from you if they trust the site and can find what they want."Make sure you update your website's content constantly, as innovation, imagination and invention are essential if you are going to succeed in the longer term," he says.
"Also make it easy for people to get in touch: your business needs to present a human face."Marketing One area where internet businesses often fail is marketing, according to Lisa Richards, a partner at accountants Smith Cooper."Too many people fall into the trap of developing their product or service and then expecting orders to come racing in," Richards says.
But he adds that equity investment is ideal for those businesses that do not want to increase their level of borrowing, or are unable to provide the necessary security.