They've just launched a premium service for people with the hallowed blue tick on Twitter.
The USP: Gives you the chance to tell your friends (rather than strangers) that you want to sleep with them.
Pros: There is a strange thrill in being able to 'swipe' that acquaintance you've always fancied, asking them for a date (up) or telling them you want to sleep with them (down). Cons: It pulls in every single woman who happens to be your friend on Facebook, even if they haven't joined Down yet (your cowardly come on will be waiting for them if they ever do), making it rather pointless.
The USP: Connect with verified millionaires Pros: The site boasts a large portfolio of high earners and offers 24/7 customer service for their members. Luxy does however offer high security to protect your privacy and weeds out people looking for a sugar daddy or mumma.
The USP: Fall in love with someone who shares your music taste Pros: A nice way to connect with people on something you're passionate about or it can be used to find friends to visit gigs with.
Whether they are honest about it or not, every heterosexual internet dating app out there aspires to be the 'Grindr for straight people'. Pros: The screening process ensures out-and-out perverts are banished, which means everyone wins (except the perverts).