When he saw an ad for the dating site Ashley Madison, which boasted 36 million members and the tagline, "Life is short, have an affair," he decided to check it out. Everyday, he received more of these come-ons — until he finally said, "Fuck it." "I'm like, ' Hey, all these women want to talk with me,'" he recalls. As anyone who's dated online knows, this is not entirely unusual. "I just figured they're not interested anymore," Russell says.
"' Let me go ahead and put in my credit card information.'"Russell paid $100 for 1,000 credits, which he could spend on sending replies or virtual gifts. After a few months of rejection, he didn't bother to log back on Ashley Madison again.
Bots were deployed for international markets as well.
The company would simply run the dialogue lines through
"I don't know if I can disclose this," Conru says, "but recently, I had a guy do a search to see, like, White House.gov, and we found that there are lots of .govs, and a lot of "The company incentivizes members to prove they're who they say they are by sending in copies of their drivers licenses in return for a "verified" button on their profiles (similar to the little blue checks on Twitter accounts).