These stretch from banking services to agricultural advice and, now, dating.
With 20% of Africa’s 1.1 billion-strong population now online, and 70% of internet users using mobile phones, the impact of applications is set to reverberate across social, political and economic spaces.
But research has found that psychologically our brains have no connection between the two. Sex Studies have shown that love enhances our brains ability to see the larger picture and think creatively.
They did not have time to consciously process the words to know what they were being primed with.
The fact there is no difference between imagined or subconscious exposure to concepts around love and sex would suggest that our brains reactions are processed beyond our conscious awareness. Researchers suggest there are evolutionary reasons behind why love and sexual desire affect us in different ways.
Its also been shown that being in love can create a bias towards being unrealistically positive about your partner, which only fades during critical turning points in a relationship.
Otherwise, the concept of love remains positive, abstract and focused on the desire for long-term goals and commitment.
Many relationship experts suggest that if a couple really loves each other, they also should be having lots of sex.