We may also wish to promote certain desirable personality traits and omit those that are more unpleasant.
Therefore, the chat room represents an online arena in which zero acquaintance interactions take place more frequently.
Like SNSs, many chat rooms afford members the opportunity to create a profile and it is likely that many first impressions will be based on the information presented there.
One would expect that many chat room users would choose whether or not to interact with another member on the basis of the information presented in their profile.
Chat rooms allow for synchronous communication with the possibility of interacting with multiple strangers (or at least individuals who have not been previously met face–to–face).
Indeed, Nie and Erbring (2002) report that the “overwhelming majority” of chat room interactions take place between individuals who are anonymous and not known to one another.