Mobile instant messaging has become a key battleground for control of China’s internet services market.
The country’s rapid growth in mobile internet usage and a smartphone user base exceeding 843 million has launched a new wave of smartphone mobile chat services that can be used to channel traffic to many other apps and websites.
Viber accomplishes all the usual tasks you’re looking for – free text, calling, and photo messages – but you can also share items such as files and your location.
Plus, Viber allows group calling for up to 40 participants, just in case need to chat with that many people at once.
In a way, it’s a hybrid between a social discovery app and video chat app, which is pretty cool.