As some of you know Teresa May and I have a partnership which includes us selling adult magazines on our websites Amazon where most of our sales are made.
Recently we've had suppliers refuse to sell stock to us as they and the publishers of many adult magazines feel our prices are too competitive, which roughly translated means they want to keep prices high by depriving us of stock.
All was going well until one of the bigger boys started to get upset because we wanted to offer our customers better value for their hard earned cash and sold cheaper than they did.
Eventually we came to an agreement that we would not undercut them and they would not undercut us and we would match each others prices, which we did.
All was going well, but them we realised that although our rivals were in theory price matching they were offering a discount of 15 percent and undercutting us thereby renaging on our agreement.