After taking over from Olympic champion Bob Richards, Jenner was second in a succession of athletes featured as spokespersons for the brand. On November 22, 1977, Jenner went to San Francisco to refute charges filed by San Francisco district attorney Joseph Freitas that General Mills—the maker of Wheaties—had engaged in deceptive advertising in its campaign that featured Jenner.Jenner liked Wheaties and ate the breakfast cereal two or three times a week, which supported the advertising campaign's claims.
In the 1970s, Olympic athletes were considered to be amateurs and were not allowed to seek or accept payment for their positions as sports celebrities.
During the Cold War in 1972, three major Olympic titles that had a long history of American success – basketball, the 100 meter dash, and decathlon – were won by Soviet athletes.
Caitlyn Marie Jenner (born October 28, 1949), formerly known as Bruce Jenner, is an American television personality and retired Olympic gold medal-winning decathlete. Weldon, who had coached Olympic decathlete Jack Parker, convinced Jenner to try the decathlon.
Jenner was a college football player for the Graceland Yellowjackets before incurring a knee injury that required surgery. After intense training, Jenner won the 1976 Olympics decathlon event at the Montreal Olympic Games, Jenner has six children with three successive wives: Chrystie Crownover, Linda Thompson, and Kris Jenner.
(Video on You Tube @) This prompted the Eugene Register-Guard to ask: "Who's Jenner?