Compu Date's services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers.
Compu Date's services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers.
While marketing the event certainly plays a role in drawing paying participants, the location of the event is equally important to your success.
It must be accessible, preferably trendy and well-known to your target audience.
Ke NHA Director General Peter Mundinia said the signing had opened doors for the next stage of mobilising funds, with the project set to kick off in 2018.