That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.
The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.
But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts.
"There are a lot of theories out there about how online dating is bad for us," Michael Rosenfeld, a sociologist at Stanford who has been conducting a long-running study of online dating, told me the other day.
On her screen, images of men appeared and then disappeared to the left and right, depending on the direction in which she wiped.